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This payload is delivered to your webhook callback URL when a routing_form.submitted event occurs.

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Event Info

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event
string
required
Always "routing_form.submitted".
​
reportId
string
required
Unique identifier for this specific form submission.

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Routing Form

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routingFormId
string
required
UUID of the routing form.
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routingFormName
string
required
Display name of the routing form.
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routingFormSlug
string
required
URL slug of the routing form.
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routingFormUrl
string
required
Full public URL of the routing form.

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Routing

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routeType
string
required
How the visitor was routed after submission. Example: "EVENT_TYPE".
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routeCustomUrl
string | null
Custom redirect URL when the route type is a custom URL. null otherwise.
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headline
string | null
Custom headline shown to the visitor after submission, if configured. null otherwise.
​
isFallbackRoute
boolean
required
true if the visitor was routed via the fallback (default) route, false if a specific routing rule matched.

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Event Type

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eventType
object | null
The event type the visitor was routed to. null if the route does not lead to an event type.

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Answers

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answers
array
required
Ordered array of the visitor’s responses to the routing form questions.
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questionsAndAnswers
object
required
Flat key-value map of questions to answers (question text as key). Convenient for quick lookups.

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UTM Parameters

These fields capture UTM tracking parameters if they were present on the routing form URL when the visitor submitted.
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utmCampaign
string | null
The utm_campaign value.
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utmSource
string | null
The utm_source value.
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utmMedium
string | null
The utm_medium value.
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utmTerm
string | null
The utm_term value.
​
utmContent
string | null
The utm_content value.

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Metadata

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createdAt
string
required
Submission timestamp in UTC (ISO 8601).

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Full Payload Example

{
  "event": "routing_form.submitted",
  "reportId": "71621fb7-30b0-4d91-9f2e-a3e009cc6853",
  "routingFormId": "f1cbafc4-b646-4cf9-af29-193491b555d9",
  "routingFormName": "Inbound Lead Qualification",
  "routingFormSlug": "inbound-lead-qual",
  "routingFormUrl": "https://zeeg.me/RF/inbound-lead-qual",
  "routeType": "EVENT_TYPE",
  "routeCustomUrl": null,
  "headline": null,
  "isFallbackRoute": false,
  "eventType": {
    "id": "80f46bf5-eb01-4c07-960e-a9a3e18aae5e",
    "title": "30-Minute Discovery Call",
    "slug": "30min-discovery-call",
    "uri": "https://api.zeeg.me/v2/event-types/80f46bf5-eb01-4c07-960e-a9a3e18aae5e"
  },
  "answers": [
    {
      "question": "What is your company size?",
      "answer": "50-200 employees",
      "inputId": "f7c82298-6dd9-43bd-98e4-c437b5c0ae47",
      "order": 1
    }
  ],
  "questionsAndAnswers": {
    "What is your company size?": "50-200 employees"
  },
  "utmCampaign": "spring_launch",
  "utmSource": "linkedin",
  "utmMedium": null,
  "utmTerm": null,
  "utmContent": null,
  "createdAt": "2026-04-10T08:30:00+00:00"
}
Last modified on April 4, 2026