Routing Form Webhook Payload - Zeeg Developer Hub

This payload is delivered to your webhook callback URL when a routing_form.submitted event occurs.

Event Info

string

required

Always "routing_form.submitted".

string

required

Unique identifier for this specific form submission.

Routing Form

string

required

UUID of the routing form.

string

required

Display name of the routing form.

string

required

URL slug of the routing form.

string

required

Full public URL of the routing form.

Routing

string

required

How the visitor was routed after submission. Example: "EVENT_TYPE".

string | null

Custom redirect URL when the route type is a custom URL. null otherwise.

string | null

Custom headline shown to the visitor after submission, if configured. null otherwise.

boolean

required

true if the visitor was routed via the fallback (default) route, false if a specific routing rule matched.

Event Type

object | null

The event type the visitor was routed to. null if the route does not lead to an event type.

Show Event type object

string

The event type ID.

string

The event type title.

string

The event type URL slug.

string

Full API URI for the event type. Example: https://api.zeeg.me/v2/event-types/80f46bf5-eb01-4c07-960e-a9a3e18aae5e.

Answers

array

required

Ordered array of the visitor’s responses to the routing form questions.

Show Answer object

string

The question text.

string

The visitor’s answer.

string

ID of the routing form input field.

integer

Display order of the question in the form.

object

required

Flat key-value map of questions to answers (question text as key). Convenient for quick lookups.

UTM Parameters

These fields capture UTM tracking parameters if they were present on the routing form URL when the visitor submitted.

string | null

The utm_campaign value.

string | null

The utm_source value.

string | null

The utm_medium value.

string | null

The utm_term value.

string | null

The utm_content value.

object | null

Ad click identifiers captured at submission, or null when none were present. Keys: gclid, gbraid, wbraid, fbclid, fbp, fbc, landingUrl (all string, only the captured keys are present).

Metadata

string

required

Submission timestamp in UTC (ISO 8601).

Full Payload Example

{
  "event": "routing_form.submitted",
  "reportId": "71621fb7-30b0-4d91-9f2e-a3e009cc6853",
  "routingFormId": "f1cbafc4-b646-4cf9-af29-193491b555d9",
  "routingFormName": "Inbound Lead Qualification",
  "routingFormSlug": "inbound-lead-qual",
  "routingFormUrl": "https://zeeg.me/RF/inbound-lead-qual",
  "routeType": "EVENT_TYPE",
  "routeCustomUrl": null,
  "headline": null,
  "isFallbackRoute": false,
  "eventType": {
    "id": "80f46bf5-eb01-4c07-960e-a9a3e18aae5e",
    "title": "30-Minute Discovery Call",
    "slug": "30min-discovery-call",
    "uri": "https://api.zeeg.me/v2/event-types/80f46bf5-eb01-4c07-960e-a9a3e18aae5e"
  },
  "answers": [
    {
      "question": "What is your company size?",
      "answer": "50-200 employees",
      "inputId": "f7c82298-6dd9-43bd-98e4-c437b5c0ae47",
      "order": 1
    }
  ],
  "questionsAndAnswers": {
    "What is your company size?": "50-200 employees"
  },
  "utmCampaign": "spring_launch",
  "utmSource": "linkedin",
  "utmMedium": null,
  "utmTerm": null,
  "utmContent": null,
  "adAttribution": {
    "gclid": "Cj0KCQjw_ndBhCrARIsAAy",
    "fbclid": "IwAR2xq9Zt",
    "landingUrl": "https://zeeg.me/RF/company-size?gclid=Cj0KCQjw_ndBhCrARIsAAy"
  },
  "createdAt": "2026-04-10T08:30:00+00:00"
}

​Event Info

​Routing Form

​Routing

​Event Type

​Answers

​UTM Parameters

​Metadata

​Full Payload Example

Event Info

Routing Form

Routing

Event Type

Answers

UTM Parameters

Metadata

Full Payload Example